Qualia Spotlight

How LemonBrew grew from 3 to 19 States with Qualia

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LemonBrew Technologies is a tech-enabled real estate company with offices in North Carolina and New Jersey. Through their partnership with Qualia, LemonBrew has expanded operations from 3 to 19 states and has doubled their monthly order volume, while effectively mobilizing their team for remote work.
 
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“The ability to share documents, collaborate with clients and partners, and receive real-time updates with county recording offices as well as our underwriter during these difficult times continually provided us the ability to ensure excellent service to our clients. Qualia’s workflow design allowed us to mobilize our team quickly and support one another throughout the process. Our ability to create documents, store search work digitally, and collaborate using file notes allowed the team to remain connected.”
-Jeff Medley, Head of Operations for LemonBrew Abstract

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NATIONWIDE GROWTH
LemonBrew Technologies expanded from 3 to 19 states because of efficiency gains through Qualia.

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LOCAL EXPERTISE 
Through the Qualia Marketplace, the LemonBrew team is able to select knowledgeable, high-quality vendors for transactions occurring across the country.
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INCREASED ORDER VOLUME
 LemonBrew Technologies was able to double their monthly order volume through their partnership with Qualia.
 
About LemonBrew Abstract
   
LemonBrew Technologies is an innovative, full-service real estate platform that streamlines the real estate process from start to finish with offices in New Jersey and North Carolina. By providing real estate, mortgage and title services, LemonBrew is an end-to-end digital solution that connects home buyers and sellers to local real estate agents, finds the perfect mortgage, and closes smoothly and seamlessly. When buyers and sellers come to the LemonBrew platform, they are first matched with a LemonBrew Partner Real Estate Agent. Following the match with the real estate, they are seamlessly matched to a lender that pre-approves them for a mortgage while the LemonBrew Abstract team performs the title searches, issues the title commitment and handles the preparation for the closing. LemonBrew Technologies provides an ecosystem for all parts of the transaction to occur and clients can enjoy one-stop shop closing experience for all of their residential and commercial real estate needs.
 
The LemonBrew team has demonstrated innovation and flexibility as they have pivoted to accommodate their clients’ evolving needs during the COVID-19 pandemic. Through a partnership with Qualia, LemonBrew Abstract, the title division of LemonBrew Technologies, has been able to streamline the closing process and optimize communication between the real estate brokerage, title, and mortgage departments of their company, all while safeguarding the health of their team and clients.
 
   
Challenge 
    
 
Before launching the Qualia platform, LemonBrew Abstract had ten employees working within one office in New Jersey, hosting operations in two additional states. With their previous software, closings were complicated and required fourteen different handoffs from start to finish. The outdated technology limited expansion for the company and required more hands on deck to complete each closing. Additionally, the LemonBrew Abstract team wanted to expand nationally, but they didn’t have the local expertise and partnerships to do so. The LemonBrew Abstract team needed software that would enable its business operations to expand nationwide while maintaining a top-notch local customer experience.
 
 
Solution 
Qualia Platform - Workflows, Accounting and Reporting
The LemonBrew Abstract team viewed a demo of Qualia in 2019 and determined that Qualia was the software needed to scale their business. A Qualia dedicated onboarding specialist stepped in to guide them through the Platform and ensured that the LemonBrew Abstract team was prepared for success. A LemonBrew Abstract operations manager partnered with Qualia in this effort to ensure that workflows and administrative settings were optimized for the LemonBrew Abstract team.
“The minute we saw a demo of Qualia, we said this is exactly what we need to grow our title division into a national title agency”
 
-Amit Doshi, COO of LemonBrew Technologies

Since the onboarding, LemonBrew Abstract has increased efficiency and almost doubled the number of orders every month. These efficiency gains occurred because the team was able to decrease the internal handoff of tasks from when the title order comes in to when the final binder is prepared from 14 to 4 per closing transaction. With streamlined workflows, documents and information all in one, cloud-based location, the team can complete work more efficiently and quickly, while greatly reducing the risk of human error.

Qualia Marketplace - Turnkey Local Expertise
With growth comes the added challenge of knowing laws and regulations in different states. The LemonBrew Abstract team uses the Qualia Marketplace to identify local, knowledgeable vendors for their transactions across the country. The remote accessibility to these vendors, coupled with the ease of use of the Marketplace, has allowed for the LemonBrew Abstract team to expand operations across the United States.

“Every state has its nuances. It’s nearly impossible to be fully knowledgeable in every state. So with Qualia’s Marketplace, we’re able to interact digitally with local vendors in each of the states who have local knowledge and expertise - while still maintaining a national footprint!”

- Amit Doshi, COO of LemonBrew Technologies

Qualia Connect - Remote Partner and Client Communications
As part of a full-service real estate technology company, LemonBrew Abstract prioritizes relationships and the closing experience with all parties involved in the transaction. LemonBrew Abstract’s use of Qualia Connect makes it easy for parties to be connected, even if they are sheltering-in-place in different parts of the country. From messages to collecting information, to e-signing closing documents, everything occurs within the Connect App, allowing the LemonBrew Abstract team to experience efficiency gains in their workflow while maintaining connectivity with their customers.
“The transparency that Qualia Connect provides lets the transaction parties see exactly where their transaction is… The interaction from all parties is amazing. Qualia fits well into our entire organization’s mission to deliver full transparency!”
-Amit Doshi, COO of LemonBrew Technologies

 

Results 

The full-suite of Qualia products ensured that the LemonBrew Abstract team had access to everything they needed to remain connected with their vendors, and clients while maintaining a safe social distance. The Qualia platform not only provides teams with the tools they need to scale but also a software that is ready to mobilize with them.

Through their partnership with Qualia, LemonBrew Abstract has expanded from 3 to 19 states and has nearly doubled its monthly orders in less than a year. Their team has experienced immense growth while maximizing their efficiency and creating a top-notch customer experience. Through this partnership, LemonBrew Abstract’s customers can experience a seamless and secure real estate experience.
“The Qualia portal allows us to provide closing packages electronically to our clients and notaries, enables us to deliver final title policies and recorded mortgages digitally to our lender partners, and gives us the ability to create/adapt our closing process for clients quickly and without the need for additional technology builds.”
-Jeff Medley, Head of Operations for LemonBrew Abstract
Through their partnership with Qualia, LemonBrew Abstract has expanded from 3 to 19 states and has nearly doubled its monthly orders in less than a year. Their team has experienced immense growth while maximizing their efficiency and creating a top-notch customer experience. Through this partnership, LemonBrew Abstract’s customers can experience a seamless and secure real estate experience.


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